How to Get 3x More Enquiries on Your Education Website
It’s time to face the cold hard truth about your education website:
About 98% of your site visitors leave without converting.
Maybe you have hundreds of prospective students visiting your website every day to learn more about your offerings, but after a few clicks, the student is gone – without completing the information request form or engaging further.
As you know, capturing a prospective student’s information is a critical step in an admissions team’s process to effectively engage with them and help them become an enrolled student. However, only a tiny 2% of those prospective students end up submit their information – which means you’re leaving a lot of money on the table.
But it doesn’t have to be that way.
Luckily, there is a simple trick to get more leads on your education website and boost your enrollment numbers – and that’s what I’m about to share with you in this article.
So what’s the ‘simple trick’?
If you’ve been trying to get more leads on your education website, then you know there’s nothing more frustrating than looking at your analytics and seeing all those visitors just browsing around and leaving without a trace.
Maybe you’ve already spent countless hours on Google searching for ‘how to increase conversions on an education website’ – and if you did, I’m sure you’ve already seen these solutions:
– Redesign your website for conversions;
– Build specific landing pages for your campaigns;
– Run multiple split-tests;
Now, don’t get me wrong – all of that is correct.
But those solutions are complicated and expensive. And they’re not instant.
Not only it will cost you a ton of time and money to redesign your education website and create landing pages, but you’ll also need to spend big on advertising in order to bring traffic to those new pages and run split-tests.
We’re talking A LOT of money. Months of work.
Not exactly what you wanted to hear, right?
But what if there was a way to INSTANTLY increase conversions on your current website WITHOUT spending a cent on advertising – and what if it was WAY less expensive than all of the alternatives?
I know that’s a big claim, but I stand by it. What I’m about to share with you here is possibly one of the most powerful secrets that only a handful of education websites are taking advantage of right now.
I’ve been in the marketing space for two decades, worked with hundreds of clients in the education niche, and this is the single most effective way to increase website conversions.
And the simple trick comes down to these two words: Live Chat.
‘Live chat is the ultimate sales hack. It is the easiest way to bump your website conversions in real-time without split testing.’ (From Neil Patel’s blog)
Believe it or not, Live Chat can single-handed turn your education website into a lead generation machine and take your enrolment numbers through the roof.
And if you’re still not convinced, then I encourage you to watch this case-study where you’ll see exactly how Swinburne University in Australia got 602 qualified enquiries in their first MONTH of implementing live chat.
There’s a caveat, though. If you just go and install a chat widget on your website, nothing is going to happen. You won’t start getting leads overnight.
If you really want to increase your website conversions with live chat, you need to learn the RIGHT way to use it.
Pay attention here – because I’m about to share with you the ‘3 Golden Rules’ of live chat that you MUST follow in order to get results.
If you don’t follow these principles, you will NOT get results with live chat – and you’ll keep struggling with low conversion rates while flushing money down the toilet with your traffic-building efforts.
So let’s get to it:
‘THE 3 GOLDEN RULES OF LIVE CHAT’
(that can instantly triple your website conversions with ZERO ad spend.)
RULE #1: You need to respond within 10 seconds.
Whenever a prospective student is chatting with you, it’s because they want answers – and they want it quick. In fact, the data shows that if you don’t respond to a chat in 10 seconds or less, you’re 65% more likely to lose the visitor.
We’re in the age of instant messaging – and our attention-span is shorter than ever. If you make your visitors wait on chat, they will leave.
RULE #2: Your chat needs to be available 24/7.
I’m sure you’d assume that most students will enquire during business hours, right? WRONG!
Here at LeadChat we’ve generated over 3,000,000 leads for our clients, and we’ve noticed that the majority of leads actually comes AFTER HOURS.
On average, half of the chats happen after 5pm and before 8am.
And since most education websites don’t offer 24/7 live chat, they’re missing out on 50% of their conversions!
The internet never sleeps – and neither should your website. If you’re serious about turning your website into a lead-generating machine, then you NEED to offer 24/7 chat.
RULE #3: Chat needs to be proactive.
When I tell my clients that they need to use live chat, they think it’s just a matter of installing a chat widget on the site that says ‘chat with us’, and wait patiently for visitors to engage…
Guess what? That approach simply doesn’t work!
You need to proactively pop up the chat and start talking with the visitor. I know it sounds intrusive, but here’s the data from analyzing hundreds of thousands of chats for our clients:
When we use proactive chat, we get 376% more chats!
So by proactively engaging with your website visitors, you can greatly increase your conversion rates and get more leads.
… a question before you go.
You now know that Live Chat can change the game for your education business – and you also know the 3 golden rules to get amazing results.
Now there’s only one question left:
How on earth are you supposed to do that?
This is where it gets tricky.
Making sure you’re online 24/7, proactively messaging every visitor and responding to each message within 10 seconds is obviously something you can’t do internally.
And before you think about hiring chat agents, just understand that – at an average rate of $15/hr – you’ll be looking at a $10,800 investment per month for 24/7 coverage with only ONE agent at a time (which is definitely not enough if you have decent traffic).
Most education businesses simply can’t afford to hire a team of live chat agents working 24/7 – it’s just too expensive.
What’s the solution, then?
Ok, I think now is a good time to talk about LeadChat.
I founded LeadChat 7 years ago, and in that time we’ve helped over 1,300 clients generate nearly 3,000,000 leads through live chat (many of them in the education niche).
We have a team of highly trained chat agents all over the world that will work on your website 24/7 proactively engaging your visitors and converting them into leads.
Remember those 98% visitors that browse around and exit without converting? Our chat agents will talk to them before they leave, help them out with whatever they need, collect their details and pass them to your team. You’ll stop wasting money, and you’ll start getting more conversions from your existing traffic.
And the best part is: you can have all of that for only $1/hr
Unlimited simultaneous chats. As many agents as needed.
The way it works is really simple:
1. First we learn about your business and come up with answers for frequently asked questions that prospective students may have.
2. Then we map out specific chat scripts that we’ll use in order to qualify your visitors, get their contact info and pass it to your team.
3. After that we simply install a few lines of code on your website and BAM, next time a visitor lands on your site they’ll be greeted by one of our agents.
You’ll get access to a dashboard with all the chat logs, reports, and all kinds of relevant information that you can use to make strategic decisions for your business.
Oh, and we’ll send all leads to your CRM in real time so your team can reach out and make the sale.
LeadChat is, to my knowledge, the ONLY way for education businesses to have a team of live chat agents on their website 24/7 engaging all of their visitors and instantly increasing their conversions. And at $1/hr it’s just dirty cheap (there’s no other way to put it) .
- You DON’T need to redesign your website;
- You DON’T need landing pages;
- You DON’T need to run splits-tests.
With LeadChat you can start getting more conversions on your website RIGHT NOW for just $1 an hour.
No hiring, no training, no managing – we’ll handle all of that.
You’ll just watch as the leads keep pouring in and piling up, and your admission team will be happy to tell you that enrolment numbers are at a record high.
If this sounds like something you’d be interested in, the next step is booking a free live demo with us – where you’ll get a chance to see how LeadChat works, ask us specific questions about your business, and make an informed decision on whether this is the right solution for you or not.
No-commitment. Free of charge.
Worst case is you’ll learn something new and gain valuable insights, best case is we’ll actually solve your conversion problem and you’ll be getting heaps of leads from your website, which can help you grow your education business.
Again, this is tested and proven. We’ve been in business for 7 years, we have over 1,300 clients all around the world and we’ve generated nearly 3,000,000 leads through live chat.
This is not a ‘crazy new idea that might work’, this is what our clients are actually using to convert leads and make sales on a daily basis (such as Swinburne University, Australian Catholic University, Florida Technical College, etc).
So if you want a free live demo, just click here.
We’ll be happy to help.
PS: Not ready for a demo? Then watch this case-study where you’ll see exactly how Swinburne University in Australia got 602 qualified enquiries in their first MONTH of implementing live chat.